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Our Brand

Our identity exists across the scope of our business in both physical and digital touchpoints. This manual is both an introduction to our corporate identity, and a ready reference for using the identity across these touchpoints.

Logo: modern meets timeless

Handcrafted and unique to us, the Thoughtworks wordmark embodies our legacy while keeping it simple. It’s contemporary, casual and friendly. We call the icon in front of the wordmark the Oblique — a reference to our constant pursuit of technological excellence. And the same angle runs through our customized wordmark, reflecting our mission to constantly challenge ourselves to move forwards. It also allows us to champion our contradictions — we’re radical/rational, serious/fun and much more.

Colours: modern, bright and accessible

Handcrafted and unique to us, the Thoughtworks wordmark embodies our legacy while keeping it simple. It’s contemporary, casual and friendly. We call the icon in front of the wordmark the Oblique — a reference to our constant pursuit of technological excellence. And the same angle runs through our customized wordmark, reflecting our mission to constantly challenge ourselves to move forwards. It also allows us to champion our contradictions — we’re radical/rational, serious/fun and much more.

Typography: a universal language

Variable fonts help increase visibility and clarity on screens. So we’ve switched to the Inter typeface for our body copy and added a contrasting serif font, Bitter Bold, for our headlines. These new open source fonts will create global consistency and synergy across our communications.

Photography: distinctly Thoughtworks

Featuring real Thoughtworkers being themselves, we implement an easy-to-use color treatment to create a signature look. This photography style brings personality to what we do and showcases our diverse community.